"Your title is your first impression—and your first shot at getting clicks."
Many FSBO sellers use vague headlines like “Great Home!” or “Must See!” which don’t show up in searches or spark interest.
Write a title using keywords buyers search for:
Example: “3BR / 2BA Ranch – Naperville – Updated Kitchen & Fenced Yard”
Avoid fluff and focus on structure. Capitalize each major word and avoid using all caps. Your title should answer this buyer question: “What is it, where is it, and why should I care?”
"Your listing description should help buyers imagine living there—not just walking through it."
Sellers often write listings that are either too short, too emotional, or legally risky.
Use a 3-paragraph format:
Use clear, positive language: “updated,” “spacious,” “move-in ready.” Avoid risky terms like “sold as-is” or “perfect condition.” End with a legal-safe statement: “Buyers are encouraged to conduct their own inspections. Property is being sold in its current condition.”
"Photos sell the home before your words do."
Listings with too few or low-quality photos lose trust—and attention.
Include at least 8–12 horizontal, high-quality photos.
Take photos during the day. Use natural light. Declutter, remove personal items, and use your phone’s wide-angle lens if available. Rename files with keywords: Kitchen1.jpg not IMG_9382.jpg. Order photos like a tour: outside → entry → main rooms → backyard.
"If your listing is missing key info, buyers will scroll right past."
FSBO sellers often forget specs, leave out photos, or write descriptions that feel rushed or unprofessional.
Common mistakes to avoid:
Fix it by using a checklist. Include all basic specs, use clear bullet points, write a 3-paragraph description, and upload 10+ good photos. Preview your listing before publishing and ask a friend to read it as a buyer.
"The right keywords help buyers find your listing fast."
Without relevant terms, even great listings get buried in search results.
Use real estate-specific terms that match what buyers type into FSBO listing platforms, and voice search.
Examples of FSBO SEO keywords:
Include location, property type, and features in your title and first paragraph. Don’t overstuff—just place 2–3 relevant phrases naturally.
"Buyers are scrolling Facebook and Instagram—your home should be there too."
Relying only on MLS or FSBO listing sites limits your reach. Many buyers start their search on social.
Post your listing on:
Include 1–2 strong photos, a keyword-rich caption, and a CTA like: “Contact seller to schedule a showing.” Use local hashtags: #NapervilleRealEstate, #IllinoisFSBO, etc.
"Buyers skim fast—so show them what matters most, first."
Long intros or cluttered formats make buyers bounce.
In the top of your listing, list key specs as bullet points:
This gives buyers exactly what they need to decide if they want more info. Use emojis or icons if the platform allows. Then follow with your full description.
"Being FSBO is a selling point—if you say it right."
Some buyers are wary of FSBO listings, assuming sellers are unprepared or trying to avoid professional review.
Include a line in your description like:
“Proudly listed FSBO with legal guidance to ensure a smooth closing.”
This reassures buyers that you're organized and legally backed. You can also include: “Buyers are welcome to bring their own agent.”
"If they can't reach you—they won't buy from you."
Some FSBO listings have no email or phone listed, or only offer contact through a website.
Always provide a direct contact method. Best practice:
“To schedule a showing, call or text (555) 555-1212 or email fsboseller@email.com.”
If privacy is a concern, use a Google Voice number or email alias. Make sure to respond within 12–24 hours to keep interest alive.
"Buyers want clarity, not hype."
Overused terms like “amazing,” “must-see,” or “won’t last long” feel generic and can reduce credibility.
Use clean, factual descriptions with confident but neutral language:
“Have questions about your FSBO documents? Schedule a free legal consult and get expert clarity before you sign.”